By Peter C. Smith
From the assault on Pearl Harbor to the kamikaze raids within the last phases of WWII, the Aichi Val was once a effective eastern weapon that prompted substantial harm to Allied ships and floor installations. utilizing authentic documents and the testimony of fellows who designed and flew it, Peter Smith tells the total tale of the Aichi D3A1/2 Val utilizing many infrequent photos and interviews with surviving workforce contributors. packed with a wealth of fabric by no means ahead of obvious in this often-overlooked plane.
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Of course, the condition or health of the business itself can be improved by reference to absolute criteria. For example, a company may seek to reduce the costs of its products by using value engineering or seek to improve its cash flow by shortening the collection periods for receivables. If successful, such efforts may bring added financial leeway through improved profitability. This in THE ART OF STRATEGIC THINKING turn will widen the range of alternative strategies the to adopt vis-k-vis its competitors.
As the initial step in the project, I drew up the diagrams set out in Figures 1-6 to 1--8. Because these diagrams apply to most products and are directly related to profit, which is the basis of all business, I call them profit diagrams. We can use them to advan- vice tage in the casie of Product A. ANALYSIS: THE STARTING POINT 29 Can Product A's fit with the segment m how meets consumer needs) be improved? , well it Can the strength of the network be sales Can the market share of Product A increased?
In order to find the answers to these questions, more is needed, as shown in Figures 1-7 and 1-8. On the right-hand side of both these exhibits I have given some examples of the analyses required by the issues as posed. detailed analysis Each tjrpe of analysis requires considerable skill and experience and can be undertaken seriously only when there is constant access to accurate market information. Companies that are strong in marketing gather market information at regular intervals so that they can carry out these analyses routinely.